Gucci

I had the pleasure of collaborating with Gucci to promote its two sneakers, Cub3D and ReWeb, exploring the fusion of craftsmanship and innovation. Through this project, I wanted to highlight their design and technology, turning them into the protagonists of an immersive and surreal visual world.

Year
2025

Client
Gucci

Art & Creative Direction
Federico Piccirillo

Design
Federico Piccirillo

Animation
Federico Piccirillo, Diletta Scaruffi

Simulation
Diletta Scaruffi

Sound Design
Alessandro Levrero

+Feature

Gucci Cub3D
Gucci ReWeb